In the field of packaging design, focusing on user needs is also an important direction. Some design companies start from the needs of users and create the most suitable packaging box design for them based on the characteristics and target audience of different products. Such design companies include Dehao and design brands.Among them, Dehao Design emphasizes user demand as the foundation, continuously improving its design ability and level, and has designed packaging boxes for multiple well-known domestic and foreign brands. Designing a brand starts with a deep understanding of the essence of the brand, creating design works that meet consumer needs and fully showcase the brand's characteristics.In the design works of these companies, the unity of user needs and brand image is fully guaranteed, while also bringing a more attractive product image to the enterprise.